CONTENT
CREATION
FROM REFERENCE TO FINAL FRAME.



Fabiana Farah
I turn “I have an idea…” into “Wait, this actually looks amazing.”
I’m a multidisciplinary creative working at the intersection of creative direction, brand image, content, and digital marketing, with a particular love for fashion, beauty, and lifestyle.
My brain naturally thinks in concepts, mood boards, campaigns, visuals, and stories. I’ve taken ideas from the first chaotic brainstorm to the final shoot, developing creative concepts, building brand identities, creating content, styling, coordinating productions, and figuring out how everything should come together, usually with 37 tabs open.
FROM REFERENCE TO FINAL FRAME.



CONCEPT. CAMERA. EDIT.
VISUAL IDENTITIES, DIFFERENT WORLDS.




Concept, visual direction, styling, talent guidance and on-set decisions.
SET. CREW. CAMERA. EXECUTION.
Editorial writing, digital publishing and social content created during my experience at Marie Claire Belgium, across fashion, beauty and lifestyle.


Marie Claire Belgium account snapshots during the reporting period shown. Account-level progression, not attributed solely to my individual work.
Real organic performance from social media accounts and content I worked on.
Fashion
Jewelry
Food & Hospitality
Entertainment
Campaign
Personal Branding
Creative Direction
ProductionI like ideas best when they leave the moodboard.
SOCIAL MEDIA
MANAGEMENT
Strategy, positioning, content systems, publishing and performance. The work behind an account, not only what appears on the feed.
OBJECTIVES → AUDIENCE → CONTENT PILLARS → CREATIVE FRAMEWORK → WORKFLOW → PERFORMANCE
A complete digital plan built around objectives, audience, content pillars, deliverables, workflow and publishing cadence.
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